A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product.
This is a case study and primer on data-driven software pricing, taught to students at Harvard Business School.
To examine and discuss the process, results, and implications of a data-driven pricing analysis. To illustrate links between a venture’s product policy, target customers, funding sources, management style, promotional policies, and pricing approach. To discuss the role, limits, and requirements of tiered pricing policies.
Analysis; Customer acquisition; Customer retention; Customers; Data; Entrepreneurial management; Entrepreneurship; Market research; Marketing; Pricing; Product management; Sales; Sales management; Testing; Value proposition; Values